Brand

N is the line you have. The +1 is its golden twin.

Points are the golden twin, the line in code. Solid is the line you build. Click to replay.

In engineering, N+1 is the next revision. In our logo, the white N is the line as it runs today. The gold +1 is its golden twin: the next revision, proven in physics before it is built. Drawn as points, it is the twin in code; solid, it is ready to build. Only the +1 is ever gold.

Logo

Files

Primary, on darkSVG PNG

Primary, on lightSVG PNG

IconSVG 512 192

Mark, N+1 onlySVG Light SVG

Drafting lockup for deck covers, the brand page and launch posts. Not for headers or small sizes.SVG PNG Vellum SVG

Golden twin lockup the +1 as points. Large formats only: deck covers, end cards, launch posts.SVG

Twin reveal loop, 6 s, 1920 × 1080, for decks and video end cards.MP4 WebM

Deck cover, 1920 × 1080.Solid JPG Twin JPG

Colour

One job each.

White is the real line. Gold is the golden twin and the +1. Red only ever means a failure. A twin’s stage has its own colour: blueprint for draft, silver for calibrated, gold for golden. Only a golden twin glows.

Graphite#0E1013Background
Ink#EDEEE8Text, the real line
Sodium gold#F2B24BThe +1, the twin
Gold spark#FFE4AABrightest twin points
Gold mid#C47F22Secondary twin lines
Gold ink#8E560BGold on light backgrounds
Draft blueprint#6FA0E0Stage 1: draft twin, from your design
Calibrated silver#D3D8DEStage 2: corrected by real builds
Failure red#E5352BFailures only
Vellum#EFEFE9Light drawing sheets

Type

Archivo and Martian Mono

Archivo ExtraBold, 125% wide

The logo’s N+1 and headlines (headlines at 108 to 112% width)

Archivo Regular for text

Body copy and captions

MARTIAN MONO · LABELS AND READOUTS

Kickers, data, dimensions

Usage

Rules

Write it “N+1 Labs” or “Factory N+1”, never a bare “N+1”. The domain is nplusonelabs.com.
Only the +1 is gold. N and Labs stay white on dark, graphite on light.
The +1 sits on the baseline at full size. It is never a superscript.
Points are for large formats. The +1 as points (the golden twin) appears on deck covers, end cards and launch posts, or as the reveal animation. Anywhere the logo must be read small, the +1 is solid.
Keep gold matte. Flat in the interface; glow only where it stands for light, in the point-cloud twin.
Clear space around the logo is at least the height of the N.
Don’t recolour, outline, add effects, stretch, or set the logo in another typeface.